The episodes above are really the core of Optimize Your Video and what Scott and Josh have identified as direct response video elements that they have worked with their clients on throughout the years.

You will also receive "plug-n-play" fill in the blank video scripts and idea generators.

After working with hundreds of customers through email, phone and in-person along with customer feedback and countless discoveries on what was works, you'll see exactly how you can turn complicated video creation into easy solutions and workflow processes.

Video training on the web is mostly done for the consumer "how-to" video market, but is incredibly difficult to find "how-to-create videos for product creation."

This is the ultimate module for your web video production editing and media creation.

Every once in a while, we get permission from clients to share their sales and marketing process and what made it a success.

You'll get ongoing case studies, interesting techniques, cool tricks or blueprints to add to your video marketing and sales funnel.

With the videos you or someone else creates and publishes for you, now you can see and understand why successful web video marketing models work so you can relate them to the videos you create or outsource.

Instead of just "making video" you'll see exactly why you should create specific triggers that deliver certain outcomes. We provide you with our client case study swipe files that they have used to double their sales including sharing the exact web pages and videos they did it through.

Web video marketing, creation and syndication is all the buzz right now and in these episodes you'll get step-by-step walk-throughs.

You'll also see swipe files on how to add direct response strategies when distributing your videos that give you more exposure for any product or service you market.

When syndicating your videos, you'll need to know where to send them, how to get traffic, video keyword optimization and how to use the free and paid distribution systems.

This episode is chalked full of screen shots covering exporting to Sony Vegas, Camtasia and Final Cut for both PC and MAC.

You will learn the keys to producing great quality video and master files including strategies of multi format mastering for increasing distribution, consumption and response:

The optimization concepts taught in this module are some of the most basic and important. They are the easiest to apply but also the most overlooked. We estimate that more than 90% of people publishing video on the web today either do not realize the importance of these simple principles or completely get it wrong.

They can be used by anyone to immediately boost loading times, conversion rates, and reduce file size and bandwidth bills. These tips will work with any video.

When working with podcasts and syndicating videos for download, there are a wide variety of settings that can be used for different types of podcasts that can be used for publishing video on your web site, iTunes podcasts and mobile media.

You'll get different copywriting templates that we've used with our clients so you can easily convey the value to your podcasts with our "copy-n-paste" swipe files and syndication strategies. This way, you can portray your "podcast" as a huge value add rather than just a random video.

When arriving to any web page, there are several different ways and areas throughout your site where you can add single or multiple videos to.

Over the last three years, we've experimented and worked with hundreds of clients to see how the different types of placement, subliminal triggers and optimization techniques work in marketing several different products and services.

In these episodes, you'll see exactly how to embed and publish videos with swipe files and best practices.

Instant download access to Scott and Josh's own royalty free video templates, video intros, and extensive resource index.

This module was the original inspiration for Optimize Your Video. We were obsessed with discovering the best methods for creating crystal clear videos for YouTube that only those "in the know" could figure out.

Now in 2009 and 2010, most people can upload a decent quality video following YouTube's best practices for encoding. However there are still optimization and creation strategies for YouTube that often get overlooked. We spill the beans in this module.

There are several ways to deliver, publish and optimize your audio, video and pdf media when notifying your subscribers of new content that you want to share with them.

Whether you're delivering multimedia through iTunes podcasting, streaming or download, you'll see exactly how to simplify this process by delivering all your content with one-click. This can be a huge value add for your products if you'd like to keep the process simple for your customers.

If you are expecting to get response and wondering how to get your ideas across in video with a way that makes sense to your viewers, these short episodes will clear the clutter so you can be on your way with clarity.

From hooking your audience, to being different, to getting to the point clearly, these articles cover what you should know when giving video presentations for your business.

Always looking for ways to provide value to our customers, we've discovered quite a few cool and innovative resources for creating web videos for the at home "do it yourself" style that can add more perceived value.

If you are doing your own videos, here are some affordable lighting packages that you may find that come in handy for smaller video interview, testimonial, piece-to-camera, personalized talking head video situations.

In these episodes, we're giving you a massive head start on getting your videos and related video squeeze pages created to save you hours of time and energy by applying creative video marketing techniques instantly.

If you already have a video created and want to add it on your site for a promotion, you can just use add any of our brandable videos to your video, then add any of the squeeze page templates to increase conversions.

Video + Video Squeeze Pages = Higher Conversions and More Money

In 2007 we got together for a mastermind in Boise in Josh's studio. We outlined and discussed what we know works in video creation for their sites and specifically for direct response (rather than professional video production). This was totally off-the-cuff guerilla style shooting since there was no camera man behind the camera ;-)

This 2 hour video has been cut down to only include the most relevant, powerful, and up to date content.